NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed! Hair with up to twice the shine* 100% replenished and restrengthened hair** Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos* With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine… It’s Easy! Three simple steps to brilliant color—consultation, formulation, and application. It’s Predictable… Reliable… and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time. It Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.