Joico’s product innovations are crafted to assist hair in returning to its firmest, shiniest and healthiest state, even after one use, and with every subsequent use thereafter. Joico strongly believes that healthy hair is happy hair. Joico’s mission is to spread the “Joi of Healthy hair” with as many salon professionals and clients across as many countries as possible the world over.

HHB supplies Joico’s spectacular range of hair care products that include hair colours, hair conditioners, shampoos, treatments, stain removers, lighteners, styling and finishing aids.