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Joico Curl Range
Joico Curl Range
The new JOICO Curl range has been created to encourage stylists to ditch the straighteners and embrace their client’s curls, gone are the bad hair days and the daily frizz fighting battles.
'Curly hair is extremely fragile and has a reputation for being difficult to manage. Women (and men) are often afraid to embrace their natural curls. With this in mind JOICO has created a range of products specifically designed to transform coarse, rebellious hair into healthy, beautiful curls that are moisturised, defined and strong. The JOICO Curl range will revolutionize the way we treat curly hair’, says Eric Kater, Joico Zotos Europe.
The range comprises seven products, each developed using the JOICO unique Curl Repair Technology™, a combination of three technologies; Triple Oil Complex
– helps to replenish deep moisture to curls. Bio-Advanced Peptide Complex™
- delivers targeted, full repair when and where curls need it. AuqaLastik Technology™
- designed with flexible yet firm resins and thermal protecting deep-sea minerals to enhance curl memory and offer the ultimate in frizz control.
Together they enhance and replenish moisture, strengthen and protect the hair and amplify and re-activate curls, leaving you with a long lasting style.
'Curly hair is extremely fragile and has a reputation for being difficult to manage. Women (and men) are often afraid to embrace their natural curls. With this in mind JOICO has created a range of products specifically designed to transform coarse, rebellious hair into healthy, beautiful curls that are moisturised, defined and strong. The JOICO Curl range will revolutionize the way we treat curly hair’, says Eric Kater, Joico Zotos Europe.
The range comprises seven products, each developed using the JOICO unique Curl Repair Technology™, a combination of three technologies; Triple Oil Complex
– helps to replenish deep moisture to curls. Bio-Advanced Peptide Complex™
- delivers targeted, full repair when and where curls need it. AuqaLastik Technology™
- designed with flexible yet firm resins and thermal protecting deep-sea minerals to enhance curl memory and offer the ultimate in frizz control.
Together they enhance and replenish moisture, strengthen and protect the hair and amplify and re-activate curls, leaving you with a long lasting style.
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