Wella Professionals' new approach to hair care combines innovative technology with premium ingredients to awaken the senses and create an exciting new dimension for hairdressers and clients.

The Professionals Care line has been created to be experienced through the senses: SEE - shiny hair, colour vibrancy, visible volume, TOUCH - soft, smooth, strong hair, SMELL - invigorating, lightly fragrenced freshness. Triple-blend technologies add smoothness, while panthenol improves moisture balance. Multiple caring polymers encourage irresistable softness, bringing a 'must-touch' quality to hair. Antioxidents facilitate colour protection and liquid crystal technology improves shine.